HI I’M DIEGO GONZALEZ

I am a UC Davis graduate with a bachelor’s in communications, who is passionate about digital marketing, especially with an emphasis on social media marketing, content marketing, and Search Engine Optimization.

I fell in love with marketing during my time at UC Davis when I enrolled in the class called “communication campaigns“. In this transformative class, we were assigned to partner up with any business or organization. We had to create a campign by using a media channel that best aligned with the organization’s target audience. In this assignment, me and my group partnered with UC Davis’s Native American Academic Student Success Center (NAASSC) with the set goal of increasing the follower count from 881 to 1000. A full breakdown of our partnership with the NAASSC can be found here.

My other great passion in life is videography. In my personal time, I’ve helped create advertisements for guitar instructor Demetrius Besougloff, wedding videography, and community projects. In the Winter of 2022, I also received an award from the Global Film Festival Awards – Los Angeles for “Best Editing” for my involvement in the short film “The Red Phone”, a film following a man going through the process of grief directly following his girlfriend’s funeral. 

Blog I created a series of blogs that explain concepts found in Digital Marketing.